The first step in SEO is building an attractive website. This is simple and easy, if you already have a website that you would like us to improve, that’s no problem. Your website needs to be neat, and professional looking, this is the first thing a potential customer will see upon visiting your website.

Some things to consider are:

Color Scheme

Logo

Domain Name

Content

Remember: Above all else, content is king on the internet, If your site is full of irrelevant or unreadable matierial, noone will use it, so keeping fresh, interesting content is vital.

The next thing in SEO is getting links to your website out on the internet. By having many links out there, you boost your search engine rankings. This is how Google and other websites get the results when you search for something. The rating you get is not static however, just because you have a number one ranking today does not mean it will be ther next year, next month, or even next week. People are always out there putting out more links to try and beat your ranking, so this process is ongoing. Also, pasting junk links is bad and often referred to in the field as “Black Hat” SEO, so your links need to be on trusted sites and within articles and blurbs that are interesting and timely. You don’t have to worry though, because as our client, we will be constantly trying to improve or keep your ranking by writing articles and maintaining your website if you choose.

SEO is not a one step solution, it’s not a “set it and forget it” metrhod to success. Much like traditional advertising, it is effective, but you need to stick with it and maintain your level of commitment. Here at Rank on the Web, we will take care of this ongoing process for you, so you can rest easy knowing tha someone is protecting your place on the internet. In the war of internet advertising, we are your personal soldiers defending your site from those that would see it fall into the depths of page ten.